Tandem

Tandem Company is a leading furniture hardware manufacturer in Eastern Europe, produces both for its own brand and other companies.

Moldova: tandem.md
Romania: tandem.ro
How The S-Team Helped Tandem Furniture Expand into New European B2B Markets

No aggressive sales!
Their goal was to increase their client base across European cities by building trust and moving potential customers from online to offline interactions.

Our Solution:
The S-Team crafted organic email campaigns targeting furniture stores, design firms, and architecture studios, inviting them to key industry exhibitions in Germany and Poland. Personalized outreach drove high engagement and turnout.
“Our goal was to invite potential clients to connect in person at exhibitions in Germany and Poland. The results were outstanding. Our personalized, organic strategy showed that a soft approach with real interactions delivers powerful results.”

Anton Saburov
The S-Team
Project Features

Results:
  • Top Open Rates: Denmark 60%, France 56.14%, Poland 55.19%, Italy 54.05%.
  • Italy generated the most requests for price lists, leading to negotiations with three major B2B clients.
  • Even those who didn’t reply showed up to the exhibition, proving the strength of face-to-face connections.

Next Steps:
Tandem continued its partnership with The S-Team, now expanding into new segments, including kitchen manufacturers and real estate developers in Romania. Together, we're helping Tandem reach new heights!
Do you have any questions?
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