SDI Chemicals
Expanding into the US Market: SDI Chemicals’ B2B Client Acquisition in Food, Pharma & Cosmetics
SDI Chemicals approached us with the goal of entering the U.S. market and attracting new B2B clients across three key industries:
Industry Solution: We built a database of 1,500 targeted contacts — specialists and procurement managers in relevant companies.
The client chose to handle outbound outreach internally and also requested a pilot manual outreach campaign from us.
Pilot Campaign: We developed a personalized email sequence and executed four touchpoints with a sample of 30 contacts from the collected database.
The campaign focused on showcasing the product and the benefits of working with SDI Chemicals.
Result: 1 interested response.
Conclusions: The sample size was too small to draw meaningful conclusions about the effectiveness of the channel.
We recommended increasing the outreach volume to gather more relevant feedback from the market.
Discussions are currently underway with SDI Chemicals regarding the next steps and possible expansion of the campaign.
- Food Industry
- Pharmaceutical
- Industry Cosmetics
Industry Solution: We built a database of 1,500 targeted contacts — specialists and procurement managers in relevant companies.
The client chose to handle outbound outreach internally and also requested a pilot manual outreach campaign from us.
Pilot Campaign: We developed a personalized email sequence and executed four touchpoints with a sample of 30 contacts from the collected database.
The campaign focused on showcasing the product and the benefits of working with SDI Chemicals.
Result: 1 interested response.
Conclusions: The sample size was too small to draw meaningful conclusions about the effectiveness of the channel.
We recommended increasing the outreach volume to gather more relevant feedback from the market.
Discussions are currently underway with SDI Chemicals regarding the next steps and possible expansion of the campaign.
“The test sample size was insufficient for a reliable assessment of the channel’s effectiveness. We recommended that the client increase the sample size to obtain more relevant market feedback. Currently, we are discussing next steps and terms for campaign expansion with SDI Chemicals.”
Anton Saburov
The S-Team
Project Features
The product is a competitive food and pharmaceutical additive.
The audience consists of professional buyers who require a high level of trust and credibility.
The pilot confirmed that even in highly specialized niches, broad reach and accurate segmentation are critical from the start.
Next Steps: If the decision is made to expand, we’ll launch a full-scale outreach campaign focused on generating qualified conversations. The main objective is to secure the first contracts and strengthen SDI Chemicals' presence in the U.S. market.
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