MUSEPoD
Launching in the US: MUSEPoD's B2B Strategy for Coworking Innovators & Space Design Leaders
MUSEPoD specializes in the production and distribution of modern acoustic pods for offices — providing employees with private, quiet spaces for focused work, meetings, and video calls.
The company approached us with the goal of entering the U.S. market, with a specific focus on the northern states.
Solution: The S-Team compiled a database of 2,000 B2B contacts across relevant market segments. We then launched a pilot campaign to test several hypotheses by segmenting the audience as follows:
Pilot Results: The strongest response came from coworking spaces and office designers:
Coworking (C-Level):
• Contact base: 311
• Open rate: 66% (206 opens)
• Replies: 16
• Positive responses: 7
Office Designers (C-Level):
• Contact base: 214
• Open rate: 44% (95 opens)
• Replies: 4
• Positive responses: 2
The company approached us with the goal of entering the U.S. market, with a specific focus on the northern states.
Solution: The S-Team compiled a database of 2,000 B2B contacts across relevant market segments. We then launched a pilot campaign to test several hypotheses by segmenting the audience as follows:
- Coworking spaces — C-level executives and managers
- Office design studios — C-level executives and managers
- Developers, IT companies, and banks — workspace managers
Pilot Results: The strongest response came from coworking spaces and office designers:
Coworking (C-Level):
• Contact base: 311
• Open rate: 66% (206 opens)
• Replies: 16
• Positive responses: 7
Office Designers (C-Level):
• Contact base: 214
• Open rate: 44% (95 opens)
• Replies: 4
• Positive responses: 2
“The pilot campaign led to 2 signed contracts, fully covering the investment in this initial phase.”
Anton Saburov
The S-Team
Project Features
Focused geographic targeting — only the northern U.S.
A visually driven product requiring clear value communication
High conversion from C-level contacts in niche sectors
Flexible segmentation and rapid hypothesis testing
Next Steps:
Based on the pilot’s success, we agreed to:
Scale outreach in the coworking and office design segments
Launch additional testing with new audiences — libraries and construction companies (builders)
We are currently in the second phase of the campaign, expanding MUSEPoD's presence in the U.S. market.
We continue working closely with MUSEPoD and are confident that, together, we will build a strong B2B client base in this new region.
Do you have any questions?
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Write to us!
Would you like to discuss a partnership?
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Touch the real lead generation
Would you like to discuss a partnership?
We are ready to help you!
Touch a real lead generation