PROMOTION OF THE INFLUENCER AGENCY

HOW TO ATTRACT 5 CLIENTS FROM A NEW REGION IN A MONTH

Small agency, working with influencers, approached us with a need to enter Chinese market.
The client's product is advertising with crypto bloggers.

In order to start new cooperations, the agency asked us to find the founders of crypto projects (NFT, exchanges). We collected about 800 leads, removed the non-working ones. It turned out that the lifetime of crypto projects is very small. As a result, only 300 remained. We launched an advertising campaign for precisely selected leads.

Anton Saburov

The S-Team

PROJECT STAGES

DISCUSSION OF THE PROJECT

We dive into the project to understand what roles and companies we are interested in, what we can use in the content

PROJECT SETUP

In this project, we used clients corporate Gmail accounts to communicate with leads (potential clients). Our task was to increase trust ration of customer email accounts

COPYWRITING

We used one preset email + 3 follow-ups. In each letter we brought feedback and discussion of the project

AUTOMATION

In this project we used outreach tool Hunter.io.
We did the setup and programming of the communication chain

WORKING WITH REPLIES

Our SDR received a lot of questions, so we aimed to arrange phone calls with the client

ANALYTICS

As a result of the campaign with 300 leads, we received 5 customers

WHAT THE CLIENT RECEIVED

Access to a new region within 1 month

5 contacts with the target and interested audience

Testing of product hypotheses

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«It is easier to write ten passably effective sonnets than one effective advertisement», - Aldous Huxley