ELLY ANALYTICS

What are the specifics of cold email outreach in marketing analytics?

• Contacts are very hard to get on the phone.

The effort required to change a solution is high, so many respondents answer that they already have a solution and do not consider alternatives.

• Different types of clients have different degrees of interest.

We have interacted with a variety of audiences in the course of our collaboration.
The most uninvolved in the dialogue are representatives of small local businesses.
The most involved are large businesses.

• If we change the vector of the conversation to digital marketing and lead generation, the conversion to the dialogue is several times higher.
• The detailed description of the work process in the letter reduces the conversion rate in return, so we try to talk in an easier and clearer language.
• Elaboration of breakers in communication increases conversion into a repayment, but it doesn't always influence conversion into a meeting.

What lessons we learned from the project:

• A local presence is important. If your bizdev can come to the client, it increases the chances of outreach in the U.S. market.
• Simplify the funnel wherever possible.
• The quality of the audience is important. We've used more than 10 tools to find target audience contacts. Only 2-3 yield good quality audiences that go out on calls.
• More experimentation with texts and audiences. Only by experimenting can you find bundles that work.
• Pay attention to content delivery. We track delivery metrics every day. Due to this, when the corporate box trust drops even by ten percent (out of 100) it negatively affects the inbox hits.