EWA Eco-Wood-Art
EWA Eco-Wood-Art is a Belarusian company that produces construction kits, mechanical assembly models, toys, souvenirs, home decor items, and gifts made from natural materials.
eco-wood-art.com
eco-wood-art.com
Taking the company that produces construction kits to USA and Europe markets
The company’s CEO approached us to increase brand awareness and expand their dealer network.
The chosen target regions were the USA and Europe, excluding Spain, France, Germany, and the Benelux countries (where they already have partnerships).
The chosen target regions were the USA and Europe, excluding Spain, France, Germany, and the Benelux countries (where they already have partnerships).
The email campaign had an open rate of around 40%, which is average for outreach emails. We also saw interest in the product. However, due to the tight launch timeline, we couldn't increase this rate. We recommended going through this database again.
Anton Saburov
The S-Team
Project Features
We targeted toy stores, hobby shops, bookstores, and grocery chains (low priority) with the following roles: CEO, purchasing specialists, commercial directors, and purchasing directors.
There was enough audience, so we launched a mass email campaign to 1,441 contacts.
The email campaign had an open rate of around 40%, which is average for outreach emails. We also saw interest in the product. However, due to the tight launch timeline, we couldn't increase this rate.
At the start, there were low limits on sending emails, and our email client (Google) blocked some emails—this is a common reaction to new domains purchased less than a month ago. We met the deadlines, but due to frequent blocks, the email accounts had low reputations, resulting in low deliverability.
We stopped the campaign after the third email. It took 1.5 to 2 weeks to restore the accounts. We resumed sending emails after restoring the inboxes, which slightly increased the open rate, but we didn’t get any new positive responses.
We recommended going through this database again, but it's necessary to start properly warming up the inboxes three weeks before the campaign. We expect higher open rates and responses with standard technical preparation time.
There was enough audience, so we launched a mass email campaign to 1,441 contacts.
The email campaign had an open rate of around 40%, which is average for outreach emails. We also saw interest in the product. However, due to the tight launch timeline, we couldn't increase this rate.
At the start, there were low limits on sending emails, and our email client (Google) blocked some emails—this is a common reaction to new domains purchased less than a month ago. We met the deadlines, but due to frequent blocks, the email accounts had low reputations, resulting in low deliverability.
We stopped the campaign after the third email. It took 1.5 to 2 weeks to restore the accounts. We resumed sending emails after restoring the inboxes, which slightly increased the open rate, but we didn’t get any new positive responses.
We recommended going through this database again, but it's necessary to start properly warming up the inboxes three weeks before the campaign. We expect higher open rates and responses with standard technical preparation time.
OUTREACH PIPELINE TRAVENT EWA Eco-Wood-Art
1
REACH
1441 people
2
NUMBER OF OPENINGS
549 pieces
3
RESPONCES
22
22
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