Medtop is a company that organizes an award in the medical field. The participants of the award are medical professionals, medical organizations and manufacturers of medical equipment.
Medtop approached The S-Team for the purpose of lead generation and getting to know the potential audience.
The communication process is as follows: 1. Selects the priority segment by geo and vertical 2. Search for personal contacts of the target audience The technical configuration of the transport is set up. The main channel - email, alternative to LinkedIn 4. Writing a chain of communication, where there is a main email and reminders 5. Starting the chain of communication 6. Processing the initial responses and leading to a call-to-action
DISCUSSION OF THE PROJECT
We dive into the project to understand what roles and companies we are interested in, what we can use in the content.
We created Google Workspace. We created 4 corporate e-mail accounts, personalized them for the CEO of the company We prescribed all the necessary tags for the delivery of emails to inboxes. Warmed up the mailboxes to increase the probability of delivery of content inboxes.
After the technical stage, we prescribed several options for communication chains, programmed it into the inbox tool and began communicating.
A bouquet of outreach tools was used in this project. Hunter, Apollo, Lead Scraper, BlasterBounce etc.
WORKING WITH REPLIES
The medical audience is quite active, so the funnel figures were quite high. .
What successes we've had with the collaboration: 1. During the quarter we were able to test more than 10 locations. These include - Turkey, Australia, Asia, Europe and Central America. 2. We found the perfect role that is interested in the MedTop product - these are PR directors and PR managers. 3. Through hypothesis testing, we found the perfect call-to-action offer. 4. Scaled the funnel from zero to booking dozens of calls per week.
WHAT INSIGHTS WE FOUND IN THE CURRENT PROJECT
1. Reaching the target audience yields a high conversion rate to a call. 2. location makes a big difference. German and European audiences give very different results. It is necessary to study the specifics of medicine in each country before communication begins. 3. email is an ideal tool. It allows you to scale your campaign, it has good response results and is ideal as the first point of contact with the customer.