PROMOTION OF THE LOYALTY PROGRAM
HOW TO ATTRACT 35 CLIENTS FROM SMB
WOULD YOU LIKE A CONSULTATION ON YOUR PROJECT?
THE IT PRODUCT LOYALTY PROGRAM IS INTEGRATED INTO RETAIL ONLINE CASHIER.
THE CLIENT WANTED TO INCREASE THE NUMBER OF CLIENTS THROUGH AN OUTREACH STRATEGY
THE CLIENT WANTED TO INCREASE THE NUMBER OF CLIENTS THROUGH AN OUTREACH STRATEGY
We collected a database of about 128k stores, then segmented it according to the conditions (5+ points in the network) and conducted a large outreach company. The difficulty was that there was little personal information about the executives in the database. To that end, we emphasized asking for references in one of our message. "Can you tell me if we can discuss this issue with you or recommend a colleague of ours?"
Despite the lack of hyper personalization, we received a good conversion into an interested lead. The client collected 35 contacts and filled up his sales funnel.
Despite the lack of hyper personalization, we received a good conversion into an interested lead. The client collected 35 contacts and filled up his sales funnel.
Anton Saburov
The S-Team
PROJECT STAGES
DISCUSSION OF THE PROJECT
We dive into the project to understand what roles and companies we are interested in, what we can use in the content
PROJECT SETUP
In this project, we worked with gmail accounts. Therefore, to increase the conversion rate, we adapted them to the client
COPYWRITING
We used one main email + 3 follow-ups. In each letter we bring feedback and discussion of the project .
AUTOMATION
As automation, we used hunter.io and manual warming up of mailboxes
WORKING WITH REPLIES
Our SDR received a lot of questions and our task was to get a call with the client.
ANALYTICS
As a result of the campaign with 1000 leads, we received 35 interested customers.
WHAT THE CLIENT RECEIVED
ADDITIONAL PROMOTION CHANNEL
SCALABLE SALES FUNNEL
B2B TOOL FOR COMMUNICATION WITH SMB
ANY QUESTIONS?