HOW TO ATTRACT 15 CLIENTS FROM ENTERPRISE BUSINESS
WOULD YOU LIKE A CONSULTATION ON YOUR PROJECT?
An IT-integrator is engaged in marketing automation. They turned to us to start communication with large businesses and understand their needs
Together with the integrator, we worked out hypotheses for the ideal client profile. This is a large business with more than 1000 employees and large investments in marketing. We collected a segment on Linkedin and parsed corporate mailboxes. In 2 months, 600 leads were worked out and 15 contacts were received
DISCUSSION OF THE PROJECT
We dive into the project to understand what roles and companies we are interested in, what we can use in the content
In this project, we worked through a corporate domain, so in order to work, it was necessary to configure the parameters for getting emails into the inbox.
We used one main email + 3 follow-ups. In each letter we bring feedback and discussion of the project .
At the testing stage, we carried out manual mailing of messages, and then automated communication through an outreach tool.
WORKING WITH REPLIES
Our SDR received a lot of questions and our task was to get a call with the client.
As a result of the campaign with 600 leads, we received 15 interested customers.